History[ edit ] In June in EnglandCadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best-selling product by
Cadbury Plc Cadbury Plc now the subsidiary of the Kraft foods Inc was founded inIt operated in the confectionery industry.
It is headquartered in Cadbury house, Uxbridge, UK. The group manufactures over different products under different brand names.
One of the popular brand of the group is dairy milk which is milky chocolates, there are various products under this brand name. One of which is the latest chocolate introduces by the group, Dairy Milk Silk.
Cadbury Dairy MilkCadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft Foods and sold in several countries around the world. It first went on sale in the United Kingdom in The Cadbury dairy milk silk is launched by the Kraft foods Inc which is the largest confectionery, food, and beverage corporation headquartered in the US.
This new product is launched globally. This presentation include the situation analysis of the launch of this new product including SWOT analysis. Cadbury Dairy Milk, milk chocolate products are available in a variety of shapes and Cadbury dairy milk understand and analyse the all the conditions.
Political factors that will affect the launch of the dairy milk silk chocolates are health and safety laws, employment laws of different countries where Kraft group operates. Socio-cultural factors that may affect include life styles of people, health and fitness awareness and perception, different cultures, spending patterns, aging populations.
Technological factors that will affect the brand are the internet as the product will be promoted using web marketing.
The robotic manufacturing will also help in quick production. Economic factors that will affect it are interest and inflation rates as it will affect production, world economic growth and current recession will also effect it.
There will be also some environmental factors that will affect like energy and environment and recycling of the plastic and other products like chocolate can be packed in completely recyclable packet.
Micro environmental analysis The group is the leader in the industry and enjoys a good support of the suppliers therefore the dairy milk silk will get benefits from this close supplier ties.
The dairy milk series is trusted in the market and it enjoys public loyalty therefore the dairy milk silk will get this advantage.
The industry enjoys a force of raw competition and dairy milk silk will have to compete to get the market share as there is price war. Dairy milk series enjoys customer loyalty which will benefit the dairy milk silk. Nestle Dairy Farm has Environmental Protection SO strategies 1.
Healthy brand image x Awareness of healthy lifestyle Sufficient ResourcesGood Quality x Increasing demand of the milk products for recipes 5.Situation Analysis. The Cadbury dairy milk silk is launched by the Kraft foods Inc which is the largest confectionery, food, and beverage corporation headquartered in the US.
The Kraft foods Inc take over Cadbury in which is the a British confectionery company, the industry’s second-largest globally. This new product is launched globally.
In psychographic segment, they aim Cadbury dairy milk as a product for middle class, lower class, for upper class or premium class there is Cadbury dairy milk Silk.
As for the behaviour segment dairy milk also cater this segment by product known as dairy milk . Cadbury Dairy Milk Bubbly The original Dairy Milk bar ("with a glass and a half of fresh milk") was launched in Variant bars include caramel, "fruit & nut" (a bar with raisins and almonds), "whole nut" (with hazelnuts), "Dairy Milk Silk" and a bar with a Turkish delight centre.
Dairy Milk Silk Reference Essay Sample. Cadbury Plc: Cadbury Plc Cadbury Plc now the subsidiary of the Kraft foods Inc was founded in , It operated in the confectionery industry. It is headquartered in Cadbury house, Uxbridge, UK.
The group manufactures . Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in and now consists of a number of products.
Every product in the Dairy Milk line is made with exclusively milk chocolate. In , Dairy Milk was ranked the best-selling chocolate bar in the UK. Data Consistent with typical reduced fat dairy milk. Organic Unsweetened Vanilla Soymilk Silk® Soymilk is the Original Nutrition Powerhouse™, from whole-harvested soybeans grown in the U.S.